BACARDÍ rum is taking a cue from its Caribbean roots this summer by introducing the most mixable flavor innovation yet with the launch of BACARDÍ Tropical, a limited-edition flavored rum. Hitting shelves just in time to celebrate a rum-filled weekend, kicking off with National Piña Colada Day on Saturday, July 10 and followed by National Mojito Day on Sunday, July 11, BACARDÍ Tropical is only available for a limited time until the fall.
Boasting notes of juicy pineapple, creamy coconut, and sweet guava, BACARDÍ Tropical is the perfect summer sip, whether at a backyard barbeque with a Piña Colada in hand, or dancing the night away at an outdoor summer concert with a refreshing Mojito.
“At BACARDÍ, we know that flavored rum is the fastest growing segment in the category. To give people a delicious new flavored rum option and get them excited about what is sure to be an unforgettable summer, we created BACARDÍ Tropical,” said Maria Galis, Marketing Director, BACARDÍ for North America. “It brings the natural fruit flavors of the Caribbean to classic rum cocktails like the Piña Colada, Mojito, or the Tropical Sunset, which is our take on the Hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
Like the other flavored rums in the BACARDÍ portfolio, BACARDÍ Tropical begins with a base of BACARDÍ white rum and is infused with all-natural pineapple, coconut, and guava fruit flavors. BACARDÍ Tropical contains no artificial sweeteners, is gluten-free, and only 100 calories per ounce and a half of liquid, so mindful drinkers can savor all the flavor without the guilt. With tropical flavors accounting for roughly 80% of recent flavored rum volume growth, and guava in particular being a flavor to watch in spirits, this new offering from BACARDÍ is perfect for those embarking on their rum journey and seasoned rum drinkers alike (Nielsen, IFF Beverage Trends).
