Celebrity Alcohol Brands Champagne New Releases

Luc Belaire Bleu

Belaire Bleu, our newest handcrafted cuvée, is a perfect harmony of the old world and the new. Stunning aromas of fresh berries and tropical fruits are balanced with an elegant freshness and roundness to make this cuvée truly special. Its spectacular sapphire color, inspired by the beautiful blue waters of the Cote d’Azur, is ideal for dramatic cocktails as well!

With stunning aromas of fresh berries and tropical fruits, Belaire Bleu is balanced with an elegant freshness and roundness which make this cuvée truly special. This exciting blue bubbly makes a compelling statement when enjoyed by the glass and is ideal for dramatic cocktails.

Belaire Bleu is the perfect harmony of the old world and the new. It is crafted by 5th and 6th generation father-and-son winemakers at Belaire’s 120-year-old Maison, and combines ancestral winemaking traditions with a bold new look worthy of the brand’s trend-setting consumers and boundary-breaking celebrity fans.

“Belaire Bleu is the ultimate addition to an already outstanding family of wines, and to our wider portfolio at Sovereign Brands. Our ethos of breaking from convention has helped us carve out a formula for creating award-winning brands. Our fans demand something different: exceptional drinks which reject the ordinary and embody the future. Belaire, Bumbu and McQueen and the Violet Fog continue to grow at triple digit rates; and we know Bleu will continue that trajectory for Belaire.” – Brett Berish, CEO of Sovereign Brands