Sazerac Company today announces it will host a first-of-its-kind fundraiser in support of California wildfire relief efforts, offering consumers the chance to purchase three ultra-rare prize packages featuring some of Buffalo Trace Distillery’s most sought-after bourbons. One hundred percent of funds raised through Sazerac’s California Wildfire Relief Fundraiser will go […]
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Kendall-Jackson and Artist Victor Solomon Launch Pioneering Partnership to Design NBA-Themed Wine Labels
Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is excited to announce a collaboration with celebrated artist and designer Victor Solomon, known for designing the NBA’s Larry O’Brien Championship Trophy. This partnership, rooted in their shared connections with the NBA, will showcase Solomon’s […]
Sugarlands Becomes Official Moonshine of 2025 Ryder Cup, Debuts Cherry Limeade Collaboration
Sugarlands Distilling Company, renowned for its award-winning line of craft spirits, today announced its designation as Official Moonshine of the 2025 Ryder Cup, one of the most iconic sporting events in the world of golf. Sugarlands will release a limited-edition Ryder Cup-branded Cherry Limeade Moonshine to celebrate the partnership, now […]
Penelope Bourbon Adds Wheated To Its Acclaimed Portfolio
Penelope Bourbon introduced a new addition to its Core Series of bourbons with Penelope Wheated Bourbon. The latest innovation expands the Penelope lineup with an approachable wheated bourbon that delivers on versatility due to its proof and price points. Penelope Wheated is bottled at 95 proof (47.5% ABV) and available […]
Floral, Bitter Hops Redefine Whiskey In Buffalo Trace’s Newest Experiment
Buffalo Trace Distillery is proud to announce the 26th release from its innovative Experimental Collection: Spirits Distilled from Grain and Hops. As the Distillery’s latest example of its commitment to “Honor Tradition, Embrace Change,” this new addition examines how an ingredient commonly used in beer production impacts a spirit’s final […]
Bomberger’s PFG™ Bourbon Joins Michter’s Esteemed Legacy Lineup
The year 2025 marks the highly anticipated release of Bomberger’s PFG™ (Precision Fine Grain) Kentucky Straight Bourbon. Michter’s Master Distiller Dan McKee shared his excitement, stating, “Over the years, our flagship Bomberger’s Declaration Bourbon has always had a rich, bold nature that I love. This new Bomberger’s PFG™ release continues […]
Lux Row Distillers’ Small Batch PX Sherry Cask Finish Now Available Across the U.S
Bardstown, Kentucky-based Lux Row Distillers is expanding its Kentucky Straight Bourbon Whiskey family with the national release of Lux Row Small Batch PX Sherry Cask Finish. This new expression is crafted from small batches of 4-year-old ryed straight Kentucky bourbon, finished for six months in PX Sherry casks—barrels that once […]
Celebrate The Big Game In Style With Knob Creek® And Eli Manning’s Bold Picks
As excitement builds for the 2025 Big Game, Knob Creek®, an original offering of The Small Batch Bourbon Collection™ and leading American Whiskey, is proud to partner with football legend and New Orleans native, Eli Manning, to introduce Knob Creek® Bold Picks. To inspire fans to make confident choices, stick […]
Old Forester Announces Return of 117 Series: Extra Old
Today, Old Forester announces the return of Extra Old, a limited-edition whisky derived from an extra-long double-barreling process. This liquid was first released in February 2022 as an installment of the brand’s acclaimed and limited-expression lineup, the 117 Series. To create this unique expression, Old Forester aged its 1910 whisky […]
Penelope Bourbon Debuts Its Latest Innovation: A Rare American Light Whiskey
Penelope Bourbon celebrates a unique chapter in whiskey history with its latest release of American Light Whiskey. This rare 2024 release features whiskey distilled at 189 proof in 2006 at the historic Seagram’s site in Lawrenceburg, Indiana, now the Ross & Squibb Distillery. Aged for 17 years in second-fill oak […]