Louisville, Ky. (June 23, 2020) – Old Forester will release the 20th iteration of its limited edition, vintage-dated Birthday Bourbon on Wednesday, Sept. 2 in celebration of founder George Garvin Brown’s birthday. This year marks the 150th year of the company he began in 1870.
George Garvin Brown was a pharmaceutical salesman and became the first to seal his whiskey, Old Forester, in a glass bottle – an innovation the spirit industry still uses today. As the brand behind the First Bottled Bourbon™, Old Forester has had its share of historical milestones it its 150-year history, with quality and consistency remaining at the forefront.
The 2020 Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year’s Birthday Bourbon. The full allotment of product represents one day’s production of Old Forester.
“Being part of the Birthday Bourbon selection process is one of my favorite parts of my job because of the legacy and tradition this expression represents,” said Jackie Zykan, Old Forester Master Taster. “We’re really proud of what we’ve produced this year and think it’s a great way to celebrate George’s birthday and Old Forester’s historic anniversary.”
This is the third Birthday Bourbon to be bottled at the Old Forester Distilling Co. on Louisville’s Historic Whiskey Row. Hand selected by Master Distiller Chris Morris and Master Taster Jackie Zykan, this small batch bourbon offers a unique character and flavor profile that will never be replicated.
“Founded by my great-great grandfather, Old Forester the only bourbon brand with an uninterrupted 150-year history, sold by the same family company before, during and after Prohibition,” said Campbell Brown, Old Forester President. “Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet.”
Since 2002, Old Forester’s Birthday Bourbon has been a favorite amongst whiskey enthusiasts, receiving a multitude of awards and recognition throughout the years.
The 2020 Old Forester Birthday Bourbon is offered at a suggested retail price of $129.99. Birthday Bourbon will be available for purchase nationwide on an extremely limited basis. To find where you can purchase this year’s exclusive Birthday Bourbon, check out OldForester.com for a retailer near you.
Color: Dusty Topaz
Aroma: A nuanced balance of white floral notes, magnolia and citrus, spiced with vanilla, buttery leather and cocoa powder. Countering the spice are sprinkles of brown sugar, white chocolate shavings, caramel drizzle and hints of tropical fruit.
Taste: Caramel and brittle toffee lead as the tropical character blooms into banana, mango, coconut flakes and macadamia nut.
Finish: Long and delicately drying with a hint of anise.
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord,
BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.
About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”