To support the launch of Penfolds inaugural California Collection, the esteemed Australian winery has partnered with Australian-born NBA All-Star Ben Simmons. Best known for its flagship red wine Grange, Penfolds has always believed in relentlessly pushing boundaries to achieve the extraordinary – values also embodied by Simmons.
A lover and collector of premium Australian wines, Simmons has joined forces with Penfolds to launch the new California Collection, led by the 100-point 2018 Quantum Bin 98 Cabernet Sauvignon – a wine that combines Napa Valley cabernet fruit with a significant addition of prized South Australian shiraz. Over the coming weeks, a digital and social campaign featuring Ben Simmons and Penfolds California Collection will appear across North America.