Over 10 years after launching the first sparkling water made with real squeezed fruit, the fastest-growing brand in flavored sparkling water is applying its proprietary process to hard seltzers. Today, Spindrift® sparkling water introduces Spindrift® Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives.
Spindrift Spiked contains sparkling water, alcohol from cane sugar and real squeezed fruit—that’s it. The new line will be available in 12 fl oz cans and launch with four delicious flavors: Mango, Lime, Pineapple and Half & Half.
“Our consumer told us they are no longer willing to put aside their ingredients standards for alcoholic beverages.”
“When we entered the flavored sparkling water category, there were hundreds of brands, all made with ‘natural flavors’, clear liquids, and no real ingredients – leading to very few real options for consumers. In the hard seltzer category, we saw many of the same characteristics,” explained Bill Creelman, founder and CEO of Spindrift. “Spindrift Spiked breaks the hard seltzer mold: we feature simple ingredients, prominently on the front panel. The liquid has color like the fruit, huge dimension of flavor, plus no added synthetics or fillers.”
“Our consumer told us they are no longer willing to put aside their ingredients standards for alcoholic beverages,” Creelman continued. “With Spindrift Spiked, they have an option to extend sparkling water and real fruit into alcohol without making compromises.”
Spindrift Spiked contains sparkling water, alcohol from cane sugar and real squeezed fruit—that’s it. Spindrift Spiked is made with a superior, clean-tasting alcoholic base with only 82 to 95 calories per can, and is perfect for vibrant, full-of-life moments when 4% ABV feels just right. The new hard sparkling water line uses a 10-day fermentation process to maximize ABV without additives, as well as an ultra-filtration process which purifies at the molecular level. The new line will be available in 12 fl oz cans and launch with four delicious flavors: Mango, Lime, Pineapple and Half & Half.
“Listening to our Drifter community of fans has always been a top priority for us – and that’s exactly where the inspiration for Spindrift Spiked originated,” said Creelman. “We heard from our fans: hard seltzer isn’t for me unless Spindrift had an option. Spindrift Spiked flips hard seltzer on its head through its delicious taste from real squeezed fruit. We can’t wait to get these cans into hands just in time for celebrating the best summer has to offer.”
Spindrift Spiked will first be available around mid-April in select markets.