Bonded over their love of creativity, innovation, and exceptional tequila, Tequila Don Julio, the original luxury tequila of choice in Mexico, and Mexican-American fashion designer Willy Chavarria are continuing their longstanding partnership this season. Together, they celebrate modern Mexico and its beloved traditions with the release of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle.
Inspired by his upbringing in California’s San Joaquin Valley and his love for art and luxury design, Chavarria’s Artist Edition bottle showcases his creative vision and depicts one of Mexico’s most respected holidays, Día de Muertos. Chavarria’s unique designs feature his signature style, incorporating roses paired with interpretations of classic Mexican iconography from Día de Muertos. The bottle embodies the vibrant spirit of Mexico and the people who live “Por Amor” (for love).
“I am deeply inspired by my Mexican heritage, which I strive to represent through my art and design,” says Willy Chavarria. “The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, along with my recent collection, is a heartfelt illustration of the synergy between time-honored tradition and Mexico’s modernism.”
Tequila Don Julio 70 Añejo Cristalino originally launched in 2012 to celebrate the 70th anniversary of Don Julio González’s revolutionary impact on the tequila industry. Aged for 18 months in American white oak barrels, this unique tequila offers the rich complexities of a traditional Añejo with a modern twist. It was the first Añejo Cristalino Tequila to use a charcoal filtration process, imparting a pure crystal hue and bringing out the crisp agave flavor typically found in a Blanco, marking an evolution in luxury tequila.
“Tequila Don Julio 70 Añejo Cristalino is a symbol of our leadership and love for tequila craft,” says Karen Harris, Vice President of Tequila Don Julio. “We are proud to partner with Willy Chavarria to bring his designs to life through a collaboration that celebrates the interaction of tradition and modernity in Mexico.”
This fall, Tequila Don Julio is releasing the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle with nationwide celebrations. These will kick off with Willy Chavarria’s Spring/Summer 2025 runway show in New York City, debuting an exclusive capsule collection inspired by Tequila Don Julio. The celebrations will continue with Mexican Independence Day in Chicago and Día de Muertos in Los Angeles.
The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, designed by Willy Chavarria, is available for an SRP of $69.99 for a standard 750ml bottle at select retailers nationwide and online while supplies last.
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
About Tequila Don Julio
Founded on the pioneering principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured Blue Agave hand-selected from the rich, clay soils of the Los Altos region of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Reposado, Añejo, 70 Añejo Cristalino, Rosado, 1942, Alma Miel, and Ultima Reserva.
About Willy Chavarria
Willy Chavarria’s mission is to uplift the underrepresented through the transformative power of art and design. His brand’s collections blend the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Inspired by his Mexican-American heritage and the beauty found in the streets and surrounding culture, Willy often collaborates with organizations to advocate for social justice.